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Who We Are

NovoComm Strategies is committed to elevating businesses and organizations through comprehensive marketing and public relations solutions. Headquartered in New Mexico, our adept team specializes in crafting impactful marketing campaigns tailored to specific goals and target markets. Whether utilizing social media, content creation, or targeted advertising, we ensure your message stands out and reaches the right audience.



Senior Consultant & Partner

Henry G. Varela was born and raised in northern New Mexico and has always maintained a passion for working with and helping others.  


Henry has over 20 years of experience in numerous professional areas including marketing, public and government relations, graphic design, and management. Henry has worked with businesses, organizations, and government agencies of all sizes and throughout his career he has cultivated a distinguished reputation for his steadfast commitment to ensuring the success of his clients.​


A graduate of Pecos High School in Pecos New Mexico, Henry holds a Bachelor’s Degree in Business Administration from Eastern New Mexico University where he served as Vice President and Secretary of the Kappa Sigma Fraternity.  Henry has been married for 19 years and he and his wife have three girls.




Senior Consultant & Partner

Estevan J. Lujan is a professional with many years of experience in public relations, political organization, and stakeholder engagement with both public and private entities, including the State of New Mexico, and the United States Department of Energy.

Throughout his career, Estevan has effectively managed and executed communication strategies for various initiatives, ensuring clear and concise messaging that resonates with key stakeholders, the media and the public.

With many years of experience in federal, state and local government, Estevan possesses a deep understanding of the public and political relations landscape to deliver impactful communications strategies and tools that resonate with diverse audiences.

Born and raised in New Mexico, Estevan is a graduate of New Mexico State University, with a bachelor’s degree in Journalism and Mass Communications with an emphasis in Public Relations. Estevan lives with his wife Germaine on a small farm in Chamita, New Mexico.

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At NovoComm Strategies, it is our mission to provide exceptional and value-driven services that empower our clients to build strong and lasting relationships with their target audience. 

We are dedicated to delivering high-quality strategic communications, innovative marketing solutions that show measurable results. With a relentless commitment to excellence, integrity, and client satisfaction, we strive to be a trusted partner that consistently exceeds expectations and drives long-term success for our clients.



We strive to work with our clients in a professional, attentive and timely manner to achieve results.


Using creative solutions to make our clients happy is at our core. We are not afraid to think outside the box to get your organization on the right path.


We will always pledge to our customers that their success is our priority. We don't think you need to break the bank to get quality, lasting results to help you grow.

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