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NovoComm Strategies, LLC is a New Mexico based public relations firm specializing in providing businesses and organizations with outreach solutions aimed at helping them achieve growth and increase the visibility of their brand.  Founded by two life-long New Mexicans, NovoComm Strategies understands all New Mexico markets and the public relations needs for business and organizations throughout the state.


Estevan J. Lujan
Henry G. Varela

A Native New Mexican, Estevan previously served as the Acting Cabinet Secretary for the New Mexico Department of Information Technology.


Prior to his appointment as Acting Secretary, Estevan served the State of New Mexico in multiple state agencies as Communications Director and brings years of public relations and communications experience to NovoComm Strategies.


A graduate of Pojoaque High School in Pojoaque New Mexico, Estevan holds a Bachelor's Degree from New Mexico State University in Journalism and Mass Communications with an emphasis in Public Relations and Marketing. 

Henry G. Varela was born and raised in northern New Mexico and has always had a passion for working with and helping others.  


Henry spent the last 6 years as the Communications Director and Public Information Officer for the Children, Youth and Families Department.  He has a strong background in communications, management, public speaking, and public, government and constituent relations.  

A graduate of Pecos High School in Pecos New Mexico, Henry holds a Bachelor’s Degree in Business Administration from Eastern New Mexico University.  Henry has been married for 14 years and he and his wife have three girls.

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